
Shimra Ahamed
We are living in the digital era where everything is just a tap away. While we sit comfortably at our house, we can control everything that’s happening around us with the help of a smart device on our hands ordering food, booking a taxi, paying our bills, and even switching on and off the lights.
Every invention and development has made our life easier, convenient and faster. But at what price?
We have started to accept all the convenience around us without knowing what we are paying in exchange for all these it’s our privacy. But do we know to what extent?
It was easier to fall for the convenience as an app remembering our address or our shopping preferences when shopping online, or a website popping up suggesting places for you to visit that are exactly in your budget. We see it as a helpful friend who saves our time and energy.
But how many of us consciously know that all the “help” and “support” we receive comes at a price our personal data. Each click, search and voice command are stored in a place called ‘database’. Algorithms use our data to study the pattern and make predictions. For the predictions to be accurate, how well would they need to know us?
The companies collect our habits, interests, and even our emotions to create a digital version of us. That digital version is then used to sell products, influence our decision making and even predict what we’ll need next.
In other words, we’re living in a world where data has become the new currency. We no longer pay with money we trade our data for the comfort we receive.
Most of the digital services we use on a daily basis social media, email, search engines, maps, and many more, are free. But unknowingly we are paying them with our privacy.
Every time we sign up, we are asked to agree to the long and confusing privacy policy that only a handful of people ever read. We click on “Accept” just so we can start using the free platform. But by accepting it we agree to allow the company to track our behavior and study the pattern while sharing our personal information, giving access to our contacts and allowing them to monitor our location.
This constant data collection is the tool behind the personalized ads and recommendations. We feel as if the system knows us and it does, not because it cares, but because our data is more valuable than the free tools, they provide us with.
Though we unconsciously know that our data is being stored somewhere and used by many companies, we don’t take it seriously and ignore it by saying “I’ve got nothing to hide” or “everyone’s data is collected, it’s not a big deal”. But privacy is not only about secrets, but also control.
When we lose our privacy, we lose control over who uses our data and how they use it. Our personal information can be used to manipulate opinions, deny opportunities or steal identities.
We rarely think about being transparent about our privacy until something goes wrong. When our life is moving faster, we don’t want to slow down to read the privacy policy which is most of the time confusing. When compared to the smart apps and easier life to privacy it feels invisible as we don’t think that a few privacy details from us could make any difference. But by the time we realize their impact, our information is out there stored and shared.
Tech companies tell us that we have full control over our data but that’s not fully true. Privacy settings are deeply within the apps, written in complicated language or it would require multiple steps to access. Even if we choose to delete our data, copies could still exist on company servers or backups.
Once our information is shared online, it is impossible to erase it completely. But these information’s are hidden from us thus creating an illusion of control. We feel safe when the applications and websites let us choose the data we would like to share and tell us that we have the option to stop sharing, but in reality, we’re still being tracked in ways we can’t see or understand.
Technology is not the enemy. It’s the negative way many people using it by robbing information and using it in ways that might harm us is what raises concern. Smart devices, AI assistants and health apps have made our life easier, but they collect our information that are sensitive.
When we start to trust these apps and devices, we’re at a risk of becoming the product instead of the customer. The line between and invasive becomes blurry.
So, the real question isn’t whether the technology is bad, rather “whom do we trust with our data and for what purpose are they using it?”
We can’t avoid technology completely — we shouldn’t need to. But we can learn how to protect ourselves and make wiser choices.
You don’t have to read and understand each word. Skim through it and understand what the app is asking for you to accept.
Use your common sense and limit the apps access to what they truly need. Your flashlight app doesn’t need your contacts.
VPNs, secure browsers, and apps that have encrypted messaging can help your privacy.
When you keep updating with every updates it prevents hackers from using old security holes.
Limit your social media posts to memories and the click of the day. Don’t overshare your personal details or location online.
Think before you post something online, because it is near impossible to delete data once you share it online.
Convenience has made life easier by connecting everything — our phones, homes, cars and even our thoughts through algorithms, but it has also made us more exposed. Once our privacy is traded for comfort, we risk losing something we may never fully get back our independence and control over who we are.
Technology should make life better, not more vulnerable. The more we understand our digital choices, the more power we have to create a future that values both comfort and freedom.